Critical realism remains an interesting research program to explore social reality in an in-depth way. A reflection on its creation is intended to alleviate the shortcomings of positivist and post-positivist approaches. The main aim of the article is to present the ontological, epistemological and ethical assumptions of critical realism. These assumptions can be successfully applied when implementing analytical projects related to large data sets. The article is addressed to recipients interested in a critical and realistic vision of the description of reality related to broadly understood big data analytics.
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